Case study · Industry: Consumer goods
A Rewards Program Built on Purchase Data Won New Customers and Raised the Average Sale
The Problem
The company wanted to build customer loyalty, keep its customers and grow their business. Its plan was a rewards program with perks such as lower shipping costs and customized promotions, and the program needed the company's purchase data behind it.
What We Did
We worked with the company to design a way to capture and mine customer data by purchasing habits, and built a tracking and reporting solution on the company's purchase history. It runs on SAP Business Warehouse for data modeling and storage, SAP Business Intelligence for reporting, and SAP ABAP for the custom logic.
The Business Impact
- More new customers.
- Better retention of existing customers.
- A higher average sale per customer.
Other Client Stories
More accurate forecasts across a $6 billion spend
An outdated forecasting tool couldn't measure what moved prices across a $6 billion spend.
SAP BPC, Analysis for OfficeRead the case studyFast-growing mid-market services firm25% less reporting time, and a clear view of where to grow
Leaders needed to pinpoint underperforming sectors and forecast sales three months ahead.
Microsoft Power BIRead the case studyFind the why
Before You Choose the Tool, Let's Agree on the Outcome.
A 30-minute conversation about the result you're accountable for, and whether your data is ready to deliver it.
Schedule a conversation